171 Skipjack Rd Pr. Frederick, MD 20678 #410-535-7666
Located in the Calvert Industrial Park
In 2010, I was a dean at Southern Middle School and had just finished my master’s degree in administration. Never in my wildest dreams did I think I would be selling Tracker Boats, LS Tractors and Husqvarna mowers.
Let me begin by saying that I grew up in a household where my mom was always there for me and my siblings. She was unbelievably devoted and selfless; therefore, I knew I had some big shoes to fill. When I woke up in the mornings before school, my father had already left the house and was busy running his own construction company. I saw hard work and leadership every day and I have always craved this role.
I was blessed in 2011 to start a company with the generous help of my family — most importantly my younger brother’s huge generosity and big heart. We started selling mulch and topsoil out of his business office, and we built a small store that we named 231, Farm, Home & Pet Center.
When my daughter was young, she would either be with her Nana or on my hip as we started selling horse feed, chicken feed, dog food and farm supplies. After a few years, I thought we were doing pretty well but then we were burglarized five times. I felt absolutely defeated and didn’t know if we were going to make it.
However, we soon took on our first big dealer: the Husqvarna Outdoor Power equipment line. This line of lawn mowers, chainsaws, etc. allowed our small family business to grow and succeed. Husqvarna has been a blessing to our family. My salesmen, Doug, who has become my friend, has guided me with his expert advice since the inception of the business. His guidance coupled with the reliable product of Husqvarna keeps my customers coming back.
As a woman in this business, a lot of people told me it’s a tough business and we weren’t going to make it. Thanks to our local community, and more importantly, my loyal customers, we were able to grow in a way I never thought possible. I realized that our business needed to diversify because large chains like Tractor Supply opened in our county. Therefore, we had to evolve to keep customers coming back.
Today we have grown into a full-service Tracker Boat and Sea-Doo center. We had a great first season selling Pontoons, Mako, Nitro and Tracker fishing boats along with Tahoe Sport Boats. I love Southern Maryland and I hope we can provide an opportunity for local families to have an affordable boat or jet ski that they can enjoy with their family on the waters of Southern Maryland.
I have such a feeling of pride when I drive down Route 4 and see one of our orange or blue tractors driving along. We also have a great selection of bulk mulch, topsoil and organic compost that our customers can either have delivered or we can scoop onto the back of their trailer or truck.
We love anything outdoors here at 231. The staple of any successful business are the people who work there. I am incredibly proud to say that I have amazing employees. Additionally, my customers know that Shawn, my manager, will make your experience an awesome one.
Thank you to my family, friends, loyal customers and to Calvert County for your love and support. #shoplocal #blessed
We love the Outdoors! We want to help you explore the Rivers and Oceans as well as travel the many Roads of this Beautiful Country. We want to help you have the best looking lawn and also make it so easy for you to plow your driveway! We want you to drive your awesome looking golf cart around that Fun Campground!